Note: While this article speaks to a commercial market, Messenger automation can be used with any website. If you are a church or non-profit simply adjust the terms to fit your context.
If you are a small business owner, it’s likely that you are losing business given the current state of your website. This is because most websites are no more than static brochures. They may contain a lot of good information, but they suffer from two fatal flaws when it comes to acquiring customers:
- If a visitor leaves your site without taking action (for example, filling out your contact form), then there’s no way for you to reach that that person again.
- Because your website does not engage your visitors, there’s no way to identify who comes to your site, why they came or what information they were seeking?
Facebook Messenger automation can change that very quickly.
The power of Facebook Messenger is the ability to:
- Instantly communicate with your prospects / visitors
- Via a dynamic two-way conversation
- Through their favorite device (mobile phone)
- In a platform they already use (Facebook Messenger)
I should also mention that messages have a 90% open rate. Everyone reads their messages. The same cannot be said for email or for a post on social media which can easily be ignored. Messenger automation provides a more effective, dynamic and engaging exchange between your business and your website visitors, which should lead to more sales.
Important Preliminary Concepts
Messenger automation is nothing more than opening up automated conversations with your prospects when they visit your site. These automated conversations are called chatbots. The important factor is that once you design these conversations, you can leave them alone to engage, inform, educate and promote your product / service to your prospects (24 x 7).
Also, we’re only referring to conversations with your website visitors at the moment.
But you can launch these automated Messenger conversations from anywhere on the Internet. This can include your e-mails, social media profiles, Facebook comments, a QR code on a brochure, or a customer chat widget on your site. The possibilities are numerous and only limited by your creativity.
Additionally, whenever a prospect engages with your chatbot, they AUTOMATICALLY become a subscriber of your Facebook page. Because everything is tied through Facebook, you now have a profile of that person, and more importantly, you can communicate with this person again AFTER they’ve left your site.
Finally, because Messenger is a Facebook property, you now have access to a suite of powerful Facebook marketing tools to reach this audience over and over again.
To take but one example, Facebook allows you to build an audience of every person who comes to your website. Afterward, you can send a direct message or a personal ad (in the FB newsfeed) to every person that’s ever engaged with your website. This is a warm audience remember, a group that has already shown interest in your brand, product or service. Imagine being able to redirect previous visitors to your website back to your site to complete their customer journey with you.
This is only touching the tip of the iceberg with Messenger marketing and automation.